A global community uniting pioneering minds from the fashion, digital and technology space.



FashMash is a global community uniting pioneering minds from the fashion, digital and technology space. Founded in London by Rosanna Falconer and Rachel Arthur in 2012, it is comprised of over 500 leaders across retail and luxury brands, as well as at relevant tech companies, agencies, VC funds and start-ups.

Based on an ongoing series of highly-curated networking events, the aim is to encourage open conversation and sharing of ideas to help grow and sustain partnerships between these integrating worlds. Membership is by invitation or recommendation only.

2018 brought the launch of FashMash Pioneers, a monthly series of talks featuring the world’s brightest minds dissecting the future of fashion. The events aim to inspire the community and nurture the next generation of industry talent. Buy your tickets here



A monthly series of talks featuring the world's brightest minds dissecting the future of fashion 

“It’s very easy to imagine a time when NET-A-PORTER doesn’t even have a website, in the traditional sort of desktop sense, and really what it exists as is more of a concierge, on-demand, service offering. I think that’s the future of where this industry is headed."


Matthew Woolsey, Managing Director, NET-A-PORTER,

speaking at FashMash Pioneers

Who We Are

Rachel Arthur and Rosanna Falconer founded FashMash in 2012 after recognising a need for the burgeoning community of digital pioneers in London’s fashion industry to meet in real time.


The duo have been at the cutting edge of technology and fashion for over 10 years. Today, Rachel is Chief Innovation Officer for a consultancy called Current Global, while Rosanna is a digital strategist and luxury brand consultant.


Both have been recognised by the industry for their experience: Rachel as an award-winning business journalist and TEDx speaker on the subject of innovation in fashion, and Rosanna as Cosmopolitan magazine's 'Innovation Influencer of 2019 and one of Drapers magazine’s ‘30 under 30’.

Photograph shot at The Ivy Tower Bridge, London


“I love FashMash. The fashion technology community in Europe is pretty small but very fast-moving and it gets tricky to track who is doing what, where. FashMash helps me keep in touch.”

David Lindsay, Digital Atelier Director, LVMH

Read more member testimonials



Sign up below for news from the FashMash community and updates on our latest Pioneers events. 



Rachel Arthur: rachel@fashmash.co.uk
Rosanna Falconer: rosanna@fashmash.co.uk

©2018 by FashMash