A global community shaping the future of fashion



FashMash was founded in London by Rachel Arthur and Rosanna Falconer in 2012. It is a members-only network and a monthly speaker series featuring the world’s brightest minds dissecting the future of fashion. The aim is to encourage open conversation and sharing of ideas to help move the industry forward. 


Our community is comprised of over 500 leaders across retail and luxury brands, as well as from relevant tech companies, agencies, industry bodies and investment funds. Membership is by invitation or recommendation only.



Join us for our reworked virtual events during the COVID-19 crisis.   

“It’s very easy to imagine a time when NET-A-PORTER doesn’t even have a website, in the traditional sort of desktop sense, and really what it exists as is more of a concierge, on-demand, service offering. I think that’s the future of where this industry is headed."


Matthew Woolsey, Managing Director, NET-A-PORTER,

speaking at FashMash Pioneers

Who We Are

Rachel Arthur and Rosanna Falconer founded FashMash in 2012 after recognising a need for the burgeoning community of London's digital fashion pioneers to meet in real time. Today that has extended to those shaping the future of the industry worldwide in numerous different capacities. 


The duo have been at the cutting edge of fashion for over 10 years. Today, they are leading consultants in their respective fields - Rachel is driving change through the lens of sustainability, while Rosanna focuses on digital strategy and luxury brand consulting.


Both have been recognised by the industry for their experience: Rachel as an award-winning business journalist and TEDx speaker on the subject of sustainable innovation in fashion, and Rosanna as Cosmopolitan magazine's 'Innovation Influencer of 2019' and one of Drapers magazine’s ‘30 under 30’.


Photograph shot at The Ivy Tower Bridge, London


“I love FashMash. The fashion technology community in Europe is pretty small but very fast-moving and it gets tricky to track who is doing what, where. FashMash helps me keep in touch.”

David Lindsay, Technology Director, LVMH

Read more member testimonials



Sign up below for news from the FashMash community and updates on our latest Pioneers events. 

Find out more about membership criteria here.



Rachel Arthur: rachel@fashmash.co.uk
Rosanna Falconer: rosanna@fashmash.co.uk

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