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FashMash celebrates the festive season with Launchmetrics at the W Hotel.

DECEMBER 13, 2017

FashMash, the community founded by Rachel Arthur and Rosanna Falconer to unite pioneering minds from the fashion, digital and technology space, celebrated the festive season with a party in partnership with Launchmetrics last night.

The evening was hosted at The W London’s newly renovated Perception Bar in Leicester Square, and welcomed leaders from brands as varied as Ermenegildo Zegna, Burberry, Topshop and Michael Kors, to Snapchat, Google, Net-a-Porter, MatchesFashion.com and The New York Times.

The dedicated networking affair was designed to acknowledge the hard work of 2017 – the milestones reached and challenges overcome – as well as look forward to 2018 when new opportunities for collaboration between various members will continue to present themselves.

The event was also an occasion for Launchmetrics to introduce the first edition of its annual Fashion Week report; a comprehensive data analysis of the top four fashion weeks for spring/summer 2018, made possible by its expertise in data and analytics combined with over a decade of experience working with brands and influencers.

Check out the full report here, and see below for pictures from the night as shot by Darren Gerrish.

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