fashmash x SNAPCHAT
FashMash reunites fashion and digital crowd with end of summer Snapchat celebration
SEPTEMBER 8, 2017
FashMash celebrated the close of the summer and the beginning of another busy fashion week season in partnership with Snapchat in London last night.
Once again uniting the best of the fashion, digital communications and technology worlds from across the capital, the occasion was held at The Ivy Soho Brasserie.
While chatting social media strategy, guests had access to their own FashMash filter on the ephemeral app for the evening.
In attendance were representatives from the likes of Mulberry, Zegna, Net-a-Porter, Vogue, Topshop, Karla Otto, Lyst, Hunter and more. It was hosted by Rachel Arthur of Fashion & Mash, Rosanna Falconer of Matthew Williamson and Harriet Mandak of Google.