Unlocking sustainable comms
Our latest FashMash Focus turned to sustainable communication and the role storytelling could play in a more positive fashion sector.
Highlights from both our Pioneers events and more intimate Focus discussions
INSIGHTS
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- Sep 27, 2021
Targeting Gen Z
Our latest FashMash Focus turned to targeting the Gen Z consumer amid the complexity of today's fashion landscape.
- Feb 23, 2021
Digital fatigue this fashion week
As we embark on another COVID fashion week season, is the pandemic the nail in the coffin for magic that had all but already gone?
- Nov 23, 2020
Black Friday in 2020
It is projected the holiday period will drive $51.1bn in global sales this year, but debate rages around its existence more than ever.
- Nov 13, 2020
Live: Brand purpose
In a year like no other, FashMash co-founders Rachel Arthur & Rosanna Falconer explore the role of brand purpose in 2020 marketing strategy.
- Oct 5, 2020
Sustainable storytelling
Our deep dive on all things fashion and sustainability continues during our FashMash Focus discussions, this time exploring storytelling.
- Sep 29, 2020
Live: Next content frontier
FashMash co-founders, Rachel Arthur and Rosanna Falconer, discuss the next frontier of content for the fashion industry.
- Sep 23, 2020
The next frontier of content
Our latest FashMash Focus discussion explored what content marketing looks like in the fashion industry today in light of the pandemic.
- Oct 16, 2018
Missguided on the relevance of reality TV
Love Island is all about meeting the customer where she lives, said Missguided’s chief digital officer, Jonathan Wall, at FashMash Pioneers.
- Jul 7, 2014
Luxury brands must shift from interruption to relevance
The fashion industry needs to focus on relevancy and personalisation to better reach today’s luxury consumer, says Google at FashMash.