A monthly series of talks featuring the world's brightest minds dissecting the future of fashion

Launched in 2018, FashMash Pioneers is a monthly series of talks featuring the world’s brightest minds dissecting the future of fashion. The events aim to inspire our community and nurture the next generation of industry talent. Book tickets for our next event with Livia Firth.


Speakers to date have included the likes of Caroline Rush CBE, CEO of the British Fashion Council, on the state of fashion; Nick Knight OBE on the future of fashion imagery, Matthew Woolsey, the MD of NET-A-PORTER, talking about personalising the customer experience, and more. Catch up on all the insight through our media partnership with the Innovators podcast by Current Global, via the links below. 


Inside sustainable fashion with supermodel Arizona Muse

For the final FashMash Pioneers of 2019, we bring you an insider perspective on the topic that has concerned both our audience and the industry the most this year. Arizona Muse is an international fashion model and environmental activist. She has fronted campaigns from Chanel to Prada and starred on the cover of over 40 international Vogue magazines. This combines with her passion for sustainability and environmental regeneration. In her years of experience, she brings a unique perspective on the inner-workings of the fashion industry, from the high street to the high end, and the impediments that face its sustainable future.

In her recent work as a fashion sustainability consultant and Greenpeace ambassador, as well as her decade of experience in the fashion industry, Arizona promises to provide a true view on what goes on behind the scenes and what needs to change to make the kind of difference we require at scale. Join us for an evening where we will deep-dive into why she believes the topic of sustainability is surrounded by so much misunderstanding, the developments the industry is undergoing, and just what its future really looks like.

Tuesday December 3, 2019 
at The Bloomsbury Hotel, 16-22 Great Russell Street, London WC1B 3NN
6.30pm doors open
7pm-8pm FashMash Pioneers interview
Book tickets

pioneers 18 - TUESDAY NOVEMBER 12
fashion and the climate crisis with livia firth

In a year when sustainability has become the buzzword for marketing teams, from the high street to the high end, Livia Firth has campaigned actively against the ‘greenwashing’ that is sweeping fashion and retail. As Co-Founder and Creative Director of Eco-Age and founder of the Green Carpet Challenge (GCC), she is in the perfect position to do so.

Livia is renowned for creating compelling frameworks and campaigns for environmental and social justice with global reach. She is a UN Leader of Change and has also been recognised with the UN Fashion 4 Development Award and the Rainforest Alliance Award for Outstanding Achievement in Sustainability. In this interview, we explored everything from the mindset shift that's needed from fast fashion to the inaction we're seeing at a policy level, confronting how urgent action and change must be. 

Podcast coming soon!



As it approaches its 50th anniversary, British luxury retailer Browns is pioneering a focus on augmented retail in a bid to remain relevant with today’s experience-driven shoppers. Acquired by Farfetch in 2015 and steered by CEO, Holli Rogers, this is a once traditional business experimenting in real-time with the 'Store of the Future' strategy. 

We found out about exactly how Rogers - who is also chief brand officer of Farfetch - continues to innovate by augmenting what the customer experience includes - from the plans for the brand’s new flagship in Mayfair (opening 2020) to its experimentations with new sustainable retail models and beyond.

PIONEERS 16 - monday JUNE 24

reimagining retail EXPERIENCE with

listen here

When MATCHESFASHION.COM opened its Carlos Place townhouse in London in late 2018, it brought to life the modern retail experience the industry had been waiting for. Led by chief brand officer, Jess Christie, it reached beyond retail to include a cultural calendar which included in-conversation events, live music, fine dining and art installations alongside exclusive designer collaborations and bespoke private shopping experiences.

On June 24, we dug into how they balance the physical and digital experience for a global audience, what exactly it takes to execute such high quality experiences with the regularity that the team does, how the digital and physical worlds combine, and just what the business has in-store on a global level ahead.


Transforming sustainable fashion with Google

At the Copenhagen Fashion Summit this year, FashMash co-founder, Rachel Arthur, announced a project she’s been working on in her other role as co-founder of innovation consultancy, Current Global, with Google and in collaboration with Stella McCartney. That initiative is focused on enabling a more sustainable fashion industry by building out a data analytics and machine learning tool powered by Google Cloud technology that will enable brands to make more responsible sourcing decisions.

June 4th was a very special FashMash occasion, where we heard from Rachel alongside Google’s head of luxury, Maria McClay, on exactly what they’re building, why they’re working with Stella McCartney and just how you as other brands and industry players, can get involved. Find out more.

listen to the PODCASTS:

"We only have one planet, and the toll the fashion industry has on resources today is simply unsustainable.”

Anna Gedda, head of sustainability, H&M Group

"The store of the future is about solving the problems of today in an innovative and meaningful way for the customer."

Sandrine Deveaux, MD Farfetch Store of the Future

"The vision of voice technology for retail is a superhuman sales assistant that you can have a conversation with."

William Tunstall-Pedoe, founder of Amazon Alexa

©2018 by FashMash