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Fashion's biodiversity strategy

The latest edition of FashMash Pioneers took a dive into restoring natural ecosystems and protecting species with Dr Helen Crowley.

If there’s one word you need to know relative to fashion’s role in the climate and ecological crisis today, it’s biodiversity. How lucky we were then to hear from one of the world’s foremost experts in this space for our latest edition of FashMash Pioneers: Dr Helen Crowley, who is currently on sabbatical from Kering and working with Conservation International and the G7 Fashion Pact on exactly this topic. ⁣

You can watch the full interview via YouTube above. In the meantime, here are some of the highlights:⁣


"The last 40 years has sadly seen an incredible decimation of life on earth. Not only have the ecosystems been degraded and lost, but also species. This is due to five main reasons: climate change, invasive species, pollution, use, and land and sea change. These drivers have grown our footprint as humans and scrunched the footprint of the natural world and biodiversity - it is alarming and a nature crisis."


“We are so inextricably linked to nature and the services that nature provides. Up until now, we have been extracting those services and goods, but we haven’t been giving back or replenishing. If we want our business to continue, we need to start looking at how we support nature, by doing it in a restorative and regenerative way."


“With what the world has been through this year, it’s a convulsive time for the industry and an important time to reevaluate our value proposition. It will need authenticity, and narratives based on reality. Regenerative agriculture is the best food for (pardon the pun) storytelling - it’s about farmers and livelihoods, about welfare of animals and restoring the soil cycles and water cycles. It's all about building back better.”


“If you really want to think about things you can do, it’s stop cutting down forests, support regenerative and restorative agriculture, and stop polluting. Then you’ll be well on your way to being nature positive!”

All ticket proceeds from this event went to Conservation International, thank you for your donations.⁣

FashMash Pioneers is sponsored by Klaviyo.


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