Model and environmental activist, Arizona Musa, gives her unique perspective on sustainability during FashMash Pioneers.
Last night, we ended 2019 on a high, in conversation with Arizona Muse. The model and environmental activist was the perfect finale to a year where sustainability has concerned both our community and the industry the most. In conversation with co-founder Rosanna Falconer, she had us enraptured: beginning the session with communication affirmations to get us all present in the room.
Her extensive research and qualification in the space shone through - quoting facts and stats with the ease of an expert. This was mixed with her passion and positivity captured best in her final words: “It’s such an exciting time. I feel so lucky to live right now. We’re all here to save this earth.”
Here are some of our favourite moments from the evening:
“Extinction Rebellion is what taught me to be comfortable with the term activist. Now I am. It can be friendly and heartwarming. It was a uniting experience being on the street. There were thousands of us who feel the same way and want to save the planet.”
ON FAST FASHION
“I respect the amount of money fast fashion are putting into research and development. They were the first. And often they are open-sourcing their findings, which is great. But the majority of what they sell is not sustainable.”
“When you know what is in your clothes and what is behind it and who was involved, then you’re not denying yourself. It leads you to a place where everything in your wardrobe is something you love. That is what sustainable fashion is. It should be fun and enriching and improve your life for the better.”
“Brands need to be honest. Get specific. ‘Sustainable’ is so unspecific. It doesn’t mean anything. That’s greenwashing.”
A huge thank you to Hotel Bloomsbury; we could not have asked for a better partner for 2019, particularly in the gloriously renovated George V room with its Christmas tree last night. Thank you also to everyone who attended this year - over 1,500 of you - it was such fun to toast the success with you all, and with Arizona, after the talk.