In this latest FashMash Focus, founders Rachel Arthur and Rosanna Falconer talk about inspiring positive change in fashion's sustainability messaging.
Starting from a place of greenwashing versus doom and gloom, we wanted to explore what climate positive storytelling could really look like, not to mention why the science shows us it's so necessary. So we touch on everything from behavioural theory to the role of aspiration and influence, misinformation, advocacy and beyond.
And we're joined by two special guests to help us do so: Edzard van der Wyck, co-founder and CEO of Sheep Inc and Emily Chan, sustainability editor at Vogue Global Network. Join us all as we deep dive on how we might truly drive progress in our push for a new narrative.
FashMash Live is sponsored by Klaviyo.