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Live: Digital fashion week fatigue

Join FashMash Founders Rachel Arthur and Rosanna Falconer, as we explore the role digital fatigue is playing when it comes to fashion week engagement.


As we come to the close of another COVID fashion week season, cut-through as a brand in this space is proving ever more difficult. At a time when physical contact is rare, we are overwhelmed by content in every form, so we are all too often, over it.


Tune in to our latest discussion diving into content overload, who shows are really for, where street style comes in, and the balance of relevance versus authenticity. Our big question - are the golden years of fashion weeks now in our past?


FashMash Live is sponsored by Klaviyo.


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