In light of huge changes at the hands of the COVID-19 pandemic, FashMash co-founders, Rachel Arthur and Rosanna Falconer, discuss the next frontier of content for the fashion industry.
2020 has been a fascinating time for evolution in this world, from our need to address key global moments and movements, to reimagining day-to-day practicalities of production. Join them as they answer key questions such as: Does a pre-planned content strategy still work? How has the role of influencers progressed this year? And what are the key platforms we all need to be paying attention to?