Tune in to this exploration of sustainable storytelling in the fashion industry today with FashMash co-founders Rachel Arthur and Rosanna Falconer.
Does the consumer actually want to hear facts and figures, or is it overwhelming? Where is the line between a positive lens and greenwashing? The duo explore all of this and more.
They kick-off with some of the sustainable communications work they've admired of late, from Patagonia to Gabriela Hearst, before diving deep on some of the strategic needs within the space. Key to the discussion is everything from how to avoid greenwashing, to the role that citizens and policymakers also need to play in this educational journey.