In this latest Focus discussion, FashMash founders Rachel Arthur and Rosanna Falconer talk about targeting Gen Z amid a rapidly changing landscape.
Joining them are Steve Dool, Head of Brand Partnerships at Depop and Hayden Woodley-Gibson, Social Brand Manager at L'Oréal, as well as a FashMash Young Pioneers alumni.
The group touch on changing attitudes to fashion, beauty and luxury, digging into some great case studies examples of successful campaigns and beyond. They also explore the role of sustainability, authenticity and transparency for this audience.
FashMash Live is sponsored by Klaviyo.