Black Friday may be crucial for survival for many businesses, but it's also out of kilter with all of the sustainability priorities we see being put forward.
What consumption should look like as we emerge from 2020 is therefore at the crux of the whole discussion, and exactly what FashMash co-founders Rachel Arthur and Rosanna Falconer explore in this latest episode.
Tune in as they dive into the controversy of what heavy discounting means in a world in dire need of systemic fashion change, explore the e-commerce opportunity versus sensitivity playing out around the notion of a survival strategy in Q4 this year, and share some alternative examples from those doing clever and good things this Black Friday.