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RECAP: Marketing in a time of crisis

Our co-founders Rachel Arthur and Rosanna Falconer took to Instagram Live this week to discuss marketing in a time of crisis.


Centred around how the fashion industry is handling comms during the COVID-19 pandemic, the conversation serves as a recap of the FashMash Focus events we've been hosting, as well as the addition of our own analysis and research.


Watch the whole thing back via YouTube above to get a view on everything from empathy-washing to the evolving role of influence, authenticity, renewed creativity, the importance of listening, and much much more.


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